Event Overview

The Third Annual HOLA Austin Festival returns bigger, bolder, and more impactful than ever. This vibrant, familyfriendly celebration highlights the richness and diversity of Hispanic culture as represented by the many communities that shape the Austin region.

Guests will experience a full day of live music, cultural dance, visual arts, and authentic cuisine, featuring both local and regional performers recognized for their talent and cultural influence. At the heart of the festival, the Hispanic Cultural Pavilion will showcase exhibits celebrating the history, traditions, and artistry of multiple Hispanic countries.

HOLA Austin Fest offers sponsors a powerful platform to engage a broad, multicultural audience through meaningful, in-person brand interactions within an energetic and welcoming environment. Supported by strong community partnerships and a robust, multi-platform media campaign, the festival will receive extensive regional visibility and promotion.

Charros & Escaramuzas parade
Equestrian exhibition highlighting Charreria culture
Authentic Latin Cuisine
A diverse selection of food trucks and local vendors offering traditional dishes, regional specialties, and favorite Latin treats from across Latin America.
Tradiciones Stage
A celebration of Hispanic heritage featuring folkloric dance performances, cultural presentations, and traditional music that showcase the richness and diversity of Latin culture.
Main Music Stage
Live performances throughout the day featuring Norteño, Regional Mexican, Cumbia, Tejano, and other popular Latin artists that keep festivalgoers engaged from start to finish.

Presenting Sponsors

2026 Sponsors

Relive the fun and get ready for 2026

WHY SPONSOR

The Third Annual HOLA Austin Festival returns bigger, bolder, and more impactful than ever. This vibrant,FREE ENTRY family-friendly celebration highlights the richness and diversity of Hispanic culture as represented by the many communities that shape the Austin region.